first of its kind Nationwide “Sibling abuse?” billboard campaign

Video map of our digital billboard locations across the country.

PRESS RELEASE 04/02/2025

Over 1,200 Digital Billboards Scheduled to launch in April…

A first-of-its-kind nationwide sibling abuse billboard campaign launches Sunday April 6th, highlighting the #1 form of child abuse, but least reported.

Sibling Abuse Forever Ended (SafeSiblings.org) is putting the phrase “Sibling Abuse?” on over 1,200 digital billboards across 44 states over four Sundays in April, and on National Siblings Day.

April is Child Abuse Prevention Month.

“Last summer we put up our first billboard in Southwest Florida,” said co-founder Elizabeth Rosinski.  “When we posted a photo of the billboard on social media, people responded immediately saying, ‘We need this billboard all over the nation.’”

Dr. Jonathan Caspi, professor of Family Science and Human Development at Montclair State University and internationally recognized pioneer in the field of sibling abuse research, said this campaign is “critically important” for preventing the #1 form of child abuse.  

Why the intense response to the simple phrase Sibling Abuse?

“Hearing these two words together for the first time was crucial for my life,” Elizabeth says.  “I was a healthy athletic 32 year old one day… and all of a sudden, I was unable to get out of bed.”

Her doctor did not have a clue, she says. It was an online article on sibling abuse that finally clarified what happened to her.  

Even after 30 years of work raising awareness, Dr. Caspi affirms that there are still too many professionals in healthcare, education and family services who don't know about sibling abuse.

Through the billboards, Elizabeth hopes to prevent abuse in families with young children before it can start.

"It's difficult for people to comprehend what family members did to them on a daily basis growing up," she says. "It's even more difficult for parents to admit one or more of their children are child abusers."

"Sibling abuse is called hidden, forgotten, or invisible abuse because it is normalized in the family," Elizabeth clarifies.  "I remember my mom saying ‘your siblings love you so much.’”

According to the latest research by the University of New Hampshire’s SAARA Initiative, millions of children are currently impacted by sibling aggression and victimization.  An estimated 25 million adults live with varying degrees of the long-term effects of sibling abuse.

Research confirms sibling abuse is often confused with rivalry, and is frequently found in more affluent households.

Elizabeth came from what many would describe as an “A+ family.” 

“My older sister was the valedictorian of her private high school, graduated from a top university and later earned an MBA.  My older brother was voted ‘best all around’ of his private high school, and later attended seminary,” she recalls.  “And we went to church every Sunday.”

“Out of 60+ teachers and coaches I knew growing up, no one knew enough to intervene—especially for a ‘good kid’ from such a ‘good family’,” Elizabeth says.

She stresses that sibling abuse and victimization can happen in any family of any race, socio-economic status, or religion.