Read how Our initial goal to put up one single billboard…
became a nationwide phenomenon of over 1,000 billboards through a generous partnership with a one-of-a-kind billboard provider.
November 15, 2024
Non-Profit Runs One Hour Campaigns, Drives Immediate Web Traffic, & Build Real-Time Donor Impact
Raising National Awareness for sibling abuse (the #1 form of child abuse but least reported) with Blip’s Flexible Billboard Platform
Background: Raising Awareness for a Hidden Crisis
Sibling Abuse Forever Ended (SafeSiblings.org) is a nonprofit organization based in Naples Florida, founded by a survivor of sibling abuse. The organization hopes to prevent sibling-on-sibling aggression—which includes everything from bullying to sexual violence—by raising awareness and de-stigmatizing the conversation around it.
As Elizabeth Rosinski co-founder shares, “Our work starts by putting these two words together: ‘sibling abuse’. And seeing that phrase on a billboard really gets people talking.”
In early 2024, SafeSiblings.org invested $5,000 for two static billboards in Southwest Florida. However, they quickly realized they needed something more flexible and efficient with nationwide reach to amplify their message. That’s when they found Blip.
Solution: Affordable, Fast, and Nationwide Campaigns with Blip
SafeSiblings.org began testing Blip Billboards in mid-February 2025 to develop a nationwide plan and budget for April (Child Abuse Prevention Month). After assessing costs in various markets and time-of-day windows, they launched a total of 48 campaigns across the U.S. on just four Sundays from 3-4pm, along with Thursday April 10th, Siblings Day.
They were able to capitalize on Blip’s ability to quickly run nationwide campaigns without the hefty price tags or long-term contracts of traditional billboards.
They focused on a simple, powerful creative: a question that would immediately grab attention: “Sibling Abuse? SafeSiblings.org”
Results: Immediate Impact and Measurable Traffic Increase
Thanks to Blip’s flexibility, SafeSiblings.org saw immediate increases in website traffic and the ability to run highly targeted campaigns across key markets. “If we want a campaign in Chattanooga, Atlanta, or even smaller surrounding cities, I can get the board up the same day. Whether I get 13 Blips or 75 Blips, depending on the location and competitiveness of the board, we still see website traffic increase in that city’s zip code—within the same hour”, she shared.
Fast, Nationwide Reach
By running short, hourly bursts on 1,000 billboards across hundreds of cities in 42 states, SafeSiblings.org was able to maximize their limited startup budget while achieving national awareness.
“We don’t need to wait for weeks or months for a board to go live“, she added. “We have a contact in the OOH space who told us it wouldn’t be worth it to run our campaign for an hour. But when we showed him our artwork, the lightbulb came on for him and he said, ‘I see what you’re doing.’”
A well thought out billboard design is critical. Knowing the rapid impact of the direct and potentially triggering nature of their “Sibling Abuse?” message, the founders also understand they have all of just two seconds to capture a passing car driver’s attention.
Credibility and Fundraising
The ability to run high-visibility campaigns across major cities also helped the nonprofit build credibility and fundraising potential. “Billboards give our brand more clout,” said President and co-founder Aaron Rosinski. “Especially when you’re starting out as a nonprofit. It’s hard to get noticed. But with Blip, we’re quickly gaining traction that will make us more fundable.”
They leveraged Blip’s 1:1 nonprofit match program, turning donations into real-time awareness. For SafeSiblings.org, the match was a game-changer for fundraising. “We can tell donors: we will put up a billboard wherever you prefer (subject to availability). Your $50 goes directly to your billboard. And every dollar you donate is matched.”
Elizabeth adds “This really helps our donor base engage real-time with our mission. And Blip’s match – it’s critical. It doubles the impact of every donation.”
Elizabeth also emphasized that Blip allows their nonprofit to operate efficiently, focusing the majority of their time on their core mission rather than extensive fundraising/ development costs typically associated with running a nonprofit. The savings has made all the difference in their rapid growth.
Future Plans: Expanding Awareness with Targeted Campaigns
Looking ahead, SafeSiblings.org plans to run three nationwide billboard campaigns annually, focused on key awareness months like:
October – Bullying Prevention and Domestic Violence Awareness Month, as children domestically abused by a sibling at home are 3x more likely to be bullied at school (and sibling abuse is 5x more common than any other type of domestic abuse)
January – Human Trafficking Prevention Month, as sibling abuse makes kids more vulnerable to trafficking
April – Child Abuse Prevention Month
“We want to run billboard-focused campaigns at least three times a year. Billboards are amazing, and Blip is tremendous. We couldn’t do this without the exposure they’ve helped us achieve,” shared Elizabeth.
These campaigns will continue to focus on raising awareness, driving people to their website, and ultimately preventing the #1 form of child abuse.
Conclusion: A Transformational Partnership with Blip
Blip’s flexibility, speed, and nationwide reach allowed SafeSiblings.org to amplify their message, build credibility, and engage their audience across the country. For a new nonprofit with a tight budget and limited resources, Blip offered the perfect solution to creating lasting awareness in a short time frame.
Best Practices for Nonprofits Using Billboards
Keep the Message Simple
Focus on a clear, direct message that sticks.
Go Wide, Not Narrow
Rather than focusing on a single location, SafeSiblings.org ran campaigns in hundreds of cities, creating as many unique impressions as possible within a short timeframe.
Leverage Blip’s Flexibility
Use Blip’s real-time control to adjust campaigns based on performance. Short bursts can have a huge impact if you understand your audience.
Match Donations with Billboards Ads
Encourage donors to contribute by showing them that their donations are directly funding billboard exposure.
Measure Brand Awareness and Digital Performance
SafeSiblings.org saw a direct correlation between their billboard campaigns and increased web traffic, which they measured through Google Analytics.
By embracing Blip’s agility, SafeSiblings.org has successfully raised awareness, increased funding, and started a much-needed conversation about sibling abuse.
This January we’re telling the nation…
Sibling bullying can lead to child trafficking!
November 25, 2025
This January we launch our third Nationwide Digital Billboard Campaign for one of the most serious social justice issues of our generation… Human Trafficking.
January is National Human Trafficking Prevention Month.
What does sibling-on-sibling abuse, aggression, bullying and rejection (SAABR) have to do with human trafficking? Everything!
We recently had a conversation with a longtime volunteer staff person who works for a local anti-trafficking organization in Lee County Florida. She said:
“You wouldn’t believe how many older brothers sell their younger sisters into trafficking.”
While that’s a horrifying statement on its own, a much more common overlooked reality seeds the rejection that drives children into human trafficking. But first let’s review…
Remember in October we shed light on research proving that children impacted by SAABR will more likely become victims (or victimizers) of adolescent dating—or domestic partner—violence. We also highlighted research connecting SAABR to multiple times higher rates of school/peer bullying in BOTH victim and aggressor siblings.
Adolescents are often groomed for sex trafficking by perpetrators who test their victims’ “traffickability” through their reactions to dating/romantic aggression. Young people who do not allow themselves to be mistreated by boyfriends/girlfriends are not considered easy targets for traffickers.
But adolescent survivors of sibling bullying and rejection are less likely to resist or reject dating partners who show aggressive dating (or sexual) behaviors. Hence victimized siblings become easier victims for trafficking.
When children are routinely exposed to rejection and bullying from their family, they’re less likely to resist the pre-abusive manipulative/grooming tactics of traffickers. SAABR victims won’t understand the abusive behaviors utilized in pre-trafficking grooming are “bad” because those behaviors are normalized in their own homes. In addition, SAABR victims are more likely to follow the lead of their peers… thus more easily led down a path into the trafficker’s web.
Professionals in child welfare, social services and health care are typically trained in detecting or handling sibling sexual abuse (SSA), but there are no training protocols for the most common types of sibling abuse, aggression, bullying and rejection.
According to the U.N. trafficking in persons protocol, perpetrators will capitalize on their victims’ consent to their exploitation… simply through threats of force, deception, coercion, abuse of power or by their victims displaying a position of vulnerability.
This makes sibling abuse, aggression, bullying and rejection a COMMON precursor that can lead children into adolescent sex trafficking in America. Since SAABR is normalized, ignored or denied in most families, its child victims lack understanding to resist aggression from peers and dating partners.
Sibling Abuse Forever Ended continues highlighting the critical need for positive sibling relationships to keep our children SAFE. We’re doing this by first educating parents, educators and institutional leaders about the devastating outcomes of self-righteousness in social and family dynamics. Self-righteousness is the root cause of all abusive, socially dominant, aggressive and narcissistic behaviors.
Second, we’re highlighting the undeniable power of God’s gift of righteousness to transform humans and crush every urge to be aggressive, abusive, or dominant…
october is a big month for making safe families
September 8, 2025
Sibling Abuse Forever Ended is launching a new nationwide digital billboard campaign this October for two very important reasons.
October is the month America highlights both Bullying Prevention and Domestic Violence Awareness. This is a serendipitous occasion for everyone concerned with children’s wellbeing!
Domestic violence is known as an issue between romantic partners unequally matched in strength or size or influence in the home. But what happens when two siblings living under the same roof follow that same pattern?
Violence in the home regularly meted out by one stronger sibling against another is definitely a form of domestic abuse… and research shows it happens 5 times more frequently than other types of abuse in a home.
Even worse, the targeted sibling then becomes 3 times more likely to suffer peer bullying outside the home. It’s a terrible double-whammy for targeted siblings.
The mental/emotional dynamics of sibling bullying-abuse can create lifelong effects that span every future relationship for the targeted sibling… including romantic partnerships. Now you can see why sibling abuse must be included in every discussion about domestic violence.
The cycle of both school/peer bullying and domestic violence can STOP when together everyone involved in child welfare and education is aware of sibling bullying and abuse.
If we looked in the window of a home and saw a husband punching his wife, we’d say, “that’s not okay.” If we saw a dad punching is child, we’d say, “That’s not okay.” If your daughter’s boyfriend punched her, you’d say, “That’s not okay.” But when an older brother punches his younger sibling, everyone says, “that’s normal sibling rivalry.” Together we can change this terrible reality.
first of its kind Nationwide “Sibling abuse?” billboard campaign
Video map of our digital billboard locations across the country.
“What you are doing is critically important.”
— Dr. Jonathan Caspi, PhD; professor of Family Science and Human Development at Montclair State University, internationally recognized pioneer in the field of sibling abuse research and author of Raising Loving Siblings
PRESS RELEASE 04/02/2025
Over 1,200 Digital Billboards Scheduled to launch in April…
A first-of-its-kind nationwide sibling abuse billboard campaign launches Sunday April 6th, highlighting the #1 form of child abuse, but least reported.
Sibling Abuse Forever Ended (SafeSiblings.org) is putting the phrase “Sibling Abuse?” on over 1,200 digital billboards across 44 states over four Sundays in April, and on National Siblings Day.
April is Child Abuse Prevention Month.
“Last summer we put up our first billboard in Southwest Florida,” said co-founder Elizabeth Rosinski. “When we posted a photo of the billboard on social media, people responded immediately saying, ‘We need this billboard all over the nation.’”
Dr. Jonathan Caspi, professor of Family Science and Human Development at Montclair State University and internationally recognized pioneer in the field of sibling abuse research, said this campaign is “critically important” for preventing the #1 form of child abuse.
Why the intense response to the simple phrase Sibling Abuse?
“Hearing these two words together for the first time was crucial for my life,” Elizabeth says. “I was a healthy athletic 32 year old one day… and all of a sudden, I was unable to get out of bed.”
Her doctor did not have a clue, she says. It was an online article on sibling abuse that finally clarified what happened to her.
Even after 30 years of work raising awareness, Dr. Caspi affirms that there are still too many professionals in healthcare, education and family services who don't know about sibling abuse.
Through the billboards, Elizabeth hopes to prevent abuse in families with young children before it can start.
"It's difficult for people to comprehend what family members did to them on a daily basis growing up," she says. "It's even more difficult for parents to admit one or more of their children are child abusers."
"Sibling abuse is called hidden, forgotten, or invisible abuse because it is normalized in the family," Elizabeth clarifies. "I remember my mom saying ‘your siblings love you so much.’”
According to the latest research by the University of New Hampshire’s SAARA Initiative, millions of children are currently impacted by sibling aggression and victimization. An estimated 25 million adults live with varying degrees of the long-term effects of sibling abuse.
Research confirms sibling abuse is often confused with rivalry, and is frequently found in more affluent households.
Elizabeth came from what many would describe as an “A+ family.”
“My older sister was the valedictorian of her private high school, graduated from a top university and later earned an MBA. My older brother was voted ‘best all around’ of his private high school, and later attended seminary,” she recalls. “And we went to church every Sunday.”
“Out of 60+ teachers and coaches I knew growing up, no one knew enough to intervene—especially for a ‘good kid’ from such a ‘good family’,” Elizabeth says.
She stresses that sibling abuse and victimization can happen in any family of any race, socio-economic status, or religion.